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A master’s thesis about and in the spirit of co-creation
Hello World! My name is Tobias Koehler and I am a postgraduate student in the International Tourism Management program at Heilbronn University/ Germany. I am writing my thesis about co-creation in the...
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Searching for co-creative interview partners from the hospitality industry
What is a thesis without some interesting practical examples? Not too much. That’s why I am looking for hotels, hotel chains, hotel supplier, hotel employees, even hotel guest who experienced some kind...
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The evolution of marketing
Some things only become clear if you know a little background or, in this case, history about it. That’s why I want to give a short overview of the evolution of marketing and point out the most...
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Introducing S-D Logic and its 10 foundational premises
With this post I want to introduce to you the 10 foundational premises of service-dominant (S-D) logic. If you are new to the topic, take your time to read. Vargo & Lusch worked more than a decade...
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“It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project
Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep...
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